Juicy The Goat
Juicy Fruit
Juicy The Goat
Juicy Fruit
In the declining gum category, Momentum evolved the existing Juicy Fruit and Toronto Raptors relationship from sheer relevance to telling an ownable story for Juicy Fruit through basketball. We embedded Juicy Fruit into Raptors culture in a fun and authentic way that drives relevancy and establishes a ‘cool factor’ for Juicy Fruit with younger consumers, all while remaining true to the brand.
Juicy The Goat
Juicy Fruit
To finally end the discussion on social media about who the #GOAT (Greatest of All Time) really is, we introduced a playful Juicy Fruit personality to the digital debate with the real G.O.A.T., Juicy The Goat – an actual animal, not an acronym.
Juicy The Goat
Juicy Fruit
In his first week, we received over 9.4 million impressions and exceeded the industry average by 300%. We doubled the industry average engagement rate, which was 5.2%, and there was a 16% increase in sales with no change in spend from the previous year.
The Next Disruptor
Coffee-Mate Bliss
The Next Disruptor
Coffee-Mate Bliss
Hotels. Taxis. Dating. They’ve all been disrupted. But what about the coffee creamers? Up until now the biggest innovation in the category was the tiny spoon. But Nestlé had something better than a tiny spoon: a real ingredient coffee creamer in a world of fake ones.
The Next Disruptor
Coffee-Mate Bliss
So we promoted it like a disruption.
The Next Disruptor
Coffee-Mate Bliss
We put a made up spokesperson on a series of promos for a made up, future-focused talk show.
The Next Disruptor
Coffee-Mate Bliss
And even screened the full episode. Proving that Bliss is a disruption. It just happens to be in the coffee creamer aisle.
Everybody Out Of The Pool
Staples
Everybody Out Of The Pool
Staples
Back to school means different things for different families – some kids are excited to see their friends, others are sad to see the summer come to an end. Some parents are excited to have their children get back into a routine, others are sad to no longer have time together. No matter the feeling, Staples is there to help make sure kids have everything they need on their back to school list. After all, it is the most wonderful time of the year.
Everybody Out Of The Pool
Staples
On a beautiful summer day, 2 kids are relaxing in their pool when they are surprised to learn that the Staples back-to-school flyer has arrived.
NeoCon 2018
Keilhauer
NeoCon 2018
Keilhauer
Canadian manufacturer Keilhauer challenged the Momentum Canada and Chicago teams to create something spectacular to promote their new line of furniture at NeoCon 2018.
NeoCon 2018
Keilhauer
The experience was based on the premise that great ideas start with a sketch, so we developed a show-stopping installation made up of thousands of sketchbooks, which swept above the collection.
NeoCon 2018
Keilhauer
The experience was an instant favorite among attendees. Show judges were thrilled about the installation, awarding Keilhauer with Best in Show, as well as a number of other distinctions.
Canadian Dream
Chevrolet Canada
Canadian Dream
Chevrolet Canada
The Canadian Dream highlights the beauty and diversity of Canadians and illustrates how they ‘Find New Roads’ in pursuit of their dreams.
Canadian Dream
Chevrolet Canada
Over 27 days, a documentary film team drove across Canada in Chevrolet Suburbans to capture stories of everyday Canadians, from all walks of life and all ethnicities, on a mission of discovery to uncover what is their Canadian Dream.
Canadian Dream
Chevrolet Canada
The campaign kicked off with a national bilingual teaser campaign ‘There’s a dream we should all know about’ and supported by TV, digital video, OOH and social, the campaign has generated international coverage. Phase one of the campaign was intentionally completely unbranded and designed to spark a discussion around it.
Maripier Morin 2017 Encore Launch
Buick
Maripier Morin 2017 Encore Launch
Buick
Momentum designed an influencer campaign to launch the new Buick Encore to young professional women in Canada, with a strong emphasis on the Quebec market.
Maripier Morin 2017 Encore Launch
Buick
We paired the Encore – a nimble, fun-to-drive SUV perfect for Canada’s urban markets – with Quebec darling Maripier Morin (“MP”). MP’s captivating, authentic energy perfectly brought the Encore’s personality to life in a series of content shared via Buick’s social channels, MP’s own social network as well as other digital platforms and broadcast television.
Maripier Morin 2017 Encore Launch
Buick
Not only did the content see over 4,500,000 views, but also because of Buick’s collaboration with MP, we have markedly shifted perception of the brand within the target market. The Winterberry Red Encore is known as “MP’s Buick” among consumers in Quebec. Buick is partnering with MP once more to develop new content for the 2018 Encore.
Famous Fingers
Prostate Cancer Canada
Famous Fingers
Prostate Cancer Canada
Not enough men care enough about their prostate to do anything about it. And the awkward conversation with their doctor doesn’t help that at all. It’s costing lives. To get guys and doctor’s talking we came up with a new line of latex exam gloves.
Famous Fingers
Prostate Cancer Canada
We introduced The Famous Fingers Collection to guys with a prostate exam focus group.
Famous Fingers
Prostate Cancer Canada
And asked if there’s a finger famous enough to get them checked.
Famous Fingers
Prostate Cancer Canada
We used the fingers of Hall of Famers, presidents and world conquerors.
Famous Fingers
Prostate Cancer Canada
Making it easy for guys to start talking to each other, and their doctors, about their prostate health.
Trip To China
RBC
Trip To China
RBC
Most people have little to no idea how well their investments are doing. By dramatizing many people’s future goal – travelling - with their current financial plan, we challenged them to look into their financial situation in more depth.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
Chevrolet is inspired by real Canadians who are out there living the Canadian Dream to the fullest. We wanted to share the stories of how everyday Canadians are making the Canada Dream a Canadian reality.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
In Gord Bickell’s Canadian Dream there are fewer ladders and more helping hands. So, when Gord retired, he didn’t slow down, he stepped up -- helping bring food to less fortunate people in his community.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
The Parkin family decided to sell everything they had and explore Canada – for an entire year. In their Canadian Dream it’s experiences that make them richer.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
David Belitski might be living every young Canadian’s Canadian Dream. A former professional goaltender, and a gold medal winner for the U18 Team Canada, David now teaches the next generation of hockey players the confidence it takes to be a winner.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
If you haven’t heard of Carol Ellyn yet, you will. That’s because in the Canadian Dream people are free to dream as big as they can. And, for Carol Ellyn, that dream is making music that makes people feel great.