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We build brands that move people and markets through the radical creativity of Truth Well Told™. We don’t make campaigns, we build brands. We don’t follow trends, we uncover enduring human truths. That has been the promise of Truth Well Told since our founding in 1912 – a promise we renew every day as an iconic brand that builds the world’s most iconic brands through finding the truth and telling it well.
Truth Well Told unites our 10,000+ people across 100+ countries, as does our commitment to Conscious Inclusion, which upholds the highest standards of bravery, integrity and generosity.
Named one of the World’s Most Innovative Companies by Fast Company in 2025 and 2024, McCANN was the most awarded agency at Cannes Lions 2023 and ranked Most Effective Agency Network by the Global Effie Index 2023, 2022, 2021, 2020 and 2019.
In 2024, McCANN Canada won the Grand Effie for its ‘Feel Out Loud’ campaign for Kids Help Phone and was named Most Effective Creative Agency in Canada. McCann Canada is the #4 most effective creative agency in North America on the Effies Index.
The work we told our moms about
We continuously innovate to enable impactful, full-funnel engagement, from working with the CBC to create the first coast-to-coast hockey broadcast to leading the industry in combining data, tech, and AI-powered innovation to drive creative performance.
Kids Help Phone
Champions
‘Champions’ is the debut film launching the Kids Help Phone 686868 Circuit: an initiative that turns the everyday act of counting reps into a reminder of KHP’s text line number, 686868.
Wendy’s Canada
Frostyflation
We inflated the Frosty, not its price, to draw attention to the 99¢ Frosty promotion. The campaign depicted the ongoing misadventures of a giant Frosty balloon that highlighted and celebrated the Frosty’s unchanged price.
Petro-Canada
Let's Go
Celebrating unsung heroes of the games. The fans themselves. The spot became a rally cry for Canadians to support Team Canada, unifying the country with cheers from coast-to-coast.
Bayer Crop Science Canada
Roots Remastered
We created ‘Roots Remastered’ – an innovation that converts corn roots into country roots music to help farmers tune into crop health with their phones.
Black & Abroad
See You There
A project that began as a 1:1 digital experience for Black & Abroad customers – and became a global data solution for bias in generative AI models.
Wendy’s Canada
The Strip-cident
We snuck an item Gen Z loves into an order of something we needed them to love: Wendy’s French Toast Sticks. One TikTok food hack and millions of views later, Strips and Sticks were born.
See first hand what we can bring to your brand
We create enduring brands.
That’s why we’re Canada’s most enduring agency.
A Strategic Grounding
From brand strategy to connections planning, everything we do is in pursuit of uncovering powerful truths and helping to unleash them on the world in the most impactful way.
Ideas Born From Truth
Every powerful idea begins with an undeniable truth. From that foundation, we build: through the stories we tell, the craft we refine, and the passion we pour into every detail. That’s what makes the work not just seen—but impossible to ignore, and even harder to forget.
Design for Ambition
In a world of forgettable, we design the unforgettable. Packaging, brand identity, typography, and brand voice. From shelf to screen, we design it.
Digital Drives Performance
Whether it’s user experience or interactive design. Platform development or platform maintenance. SEO, CRO, integrated reporting or customer retention marketing. We live digital.
Be Authentically Social
Likes, views, shares — creative content that transcends the traditional, living in consumer’s feeds, communities, and minds. We craft it, we curate it, you engage with it.
Media Moves Markets
Collective intelligence. Market Influence. Strong Partnerships. We deliver integrated solutions at scale and with precision driving performance and efficiency.
Production Voices Truth
Our bench is deep. Audio, design, editorial, AI, motion, print — we do it all and we do it well. If there’s a job to be done, we get it done flawlessly.
Let’s connect and see what we can create
If you seek the truth and strive for impact,
we might be the right fit for you.
Ready to do the
best work of your life?
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